Has Ben & Jerry’s gone too far?

I’m a huge Ben & Jerry’s fan since I was little. I mean who could deny Ben & Jerry’s right? But it took me by surprise after I saw this news headline that says: 'Ben & Jerry’s bans 2 scoops of the same flavor in supporting marriage equality statement.' "So we are banning two scoops...

AI and Natural Language Interaction

The prediction has been made as to how technology transformation, which is already happening, will develop and assist in solving problems in our daily lives further. Al or Artificial intelligence is basically the capacity of a machine to mimic intelligent human behavior. AI is a powerful force and a real game changer in marketing. Many...

The Business of Blogging; cash for comment?

In Week 12 online lesson, one of the many useful pieces of advice which Dan suggests is to write a blog. So this week I become more interested in looking at how a successful small business starts from Blogging as many influencers do and why it is hugely important nowadays. Disclaimer: this is not going to...

When food delivery apps gone wrong

I wasn’t familiar with the names Deliveroo, Menulog, Eat Now or UberEat until I started to work in a restaurant. These services are great, they make a part of my job much easier because all I need to do is bring a piece of paper with a placed order, address, and name of a customer...

Should brands take stances on political/social issues?

  2017 is flying by so quick and Netflix may have just released the most controversial series of the year: Dear White People. The comedy is about racial politics on a university campus, it brought social media backlash after Netflix dropped a trailer around one or two months ago and the controversies continue as the...

How Superdry monetized consumer psyche towards anything Japanese

I’ve been a fan of Superdry these past years. My first thought when I heard the name ‘Superdry’ was that they must be selling some sort of microfiber cloths/bags which dry quicker than typical fabric when comes into contact with water or some sort of water resistant products. I then fell in love with the...

Snappr: Uber for photography

Week 6 and 7 had been the craziest weeks for me this sem and when I finally could relax, I browsed through Facebook and came across this ads. The reason it came up as a suggestion post on my news feed is probably because I constantly have been searching about a DSLR camera. Smart but...

A question for traditional media: where do you see yourself in the next ten years?

Throwing back in 2015 when Reed Hastings (the CEO of Netflix) predicted that all TV will be the internet in 10-20 years. As of 2017, his prediction is getting closer to the reality. Screen Media Daily recently reported that television viewership has declined by 11% in the United States and 13% globally while Youtube viewership is steadily...

The Social Commerce in Southeast Asia; It’s a winwin business!

 As I mentioned in my first blog, Facebook and Instagram are more than just a place to connect and share photos in emerging markets such as Thailand, Malaysia or Indonesia. Ask your Asian friends, especially the ladies! As Nextshark.com reported, the flourish of eCommerce and social media as a virtual marketplace is no surprise in...

When did social media become so commercialized?

Through social media, we’ve all become unpaid publics. If you post a movie trailer on Facebook and caption it, whether it is a positive or negative message, you unconsciously promote a film for that particular firm. I feel like the purpose of social media is shifting from solely connecting people to become more and more...